. To inspire change for others, celebrating artistic talent with fair trade prices and transparency.
. To help poorer local communities rise out of poverty so that everyone can have access to health care and a better standard of living, without impacting negatively on the world.
. To continue to give ongoing support to the local pottery manufacturing community in Jaipur with a percentage of sales directly funding the pandemic recovery in the area.
. To only use sustainable and eco-friendly materials so we can provide authentic planet conscious products that benefit health & wellbeing.
. To achieve better customer awareness of the causes we support with every online purchase. To help nurture customer loyalty as they can become part of the journey, which in turn will help to sustain my business and differentiate it from my large commercial competitors, ensuring honest growth.